SPECIAL TRAINING PROGRAMS & SEMINARS
Media relations training
March 31- April 2, 2015
This program focuses on essential media relations skills for anyone who has contact with the media or who is responsible for handling public information assignments. Given today’s high stakes, high speed media environment and its relentless focus on the public service community, this training is appropriate for executive level personnel, public information personnel, individuals responsible for managing public affairs matters, mid-level managers and supervisors. The program is open to applicants from law enforcement agencies, both in-state and out-of-state.
This training will focus the law enforcement professional on techniques and issues designed to create a proactive rather than reactive media relations environment. Addressed will be important media trends (including the social media phenomenon) and their impact on news coverage in the modern news room, interview principles and mechanics to include ground rule negotiation and pitfall avoidance, and how to create thoughtful organizational messages. Additionally, techniques for organizing and presenting effective press conferences/briefings, elements of effective media policy, the critical role of the modern public information official, how to effectively handle complaints against media outlets, and crisis media relations from both a spokesperson and a manager/leader perspective will also be addressed. Also included in this training will be FOIA for Media Relations Personnel-What you can, cannot & have to say...on camera, online & on the spot, and Social Media for Law Enforcement. Whether you are a manager responsible for media relations or someone who has been assigned to work with the media, this workshop will assist you in preparing for and managing all manner of media relations challenges. In addition to classroom discussions, this program provides participants with the opportunity to network with supervisors from other law enforcement agencies.
The first two days of the program will be facilitated by LtCol Jim Vance, LtCol James L. Vance, USMC (Ret) / FBI Academy (Ret). With over four decades of practical and educational experience in media relations and public relations, LtCol Vance is the internationally recognized instructor for the Media Relations Seminar.
Registration Deadline is March 3, 2015
>> Program Guidelines <<
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This program is a three-day training and classes begin promptly at 9:30 am on Tuesday and conclude at 12:30 pm on Thursday. All classes will be held at the Homewood Suites hotel in Glen Allen, VA. A detailed program agenda will be emailed to all registrants prior to the training. Please refer to the Program Guidelines for detailed program information and answers to FAQ's.
Registration deadline is March 3, 2015. Because the class size is limited, applications are accepted on a first come, first served basis. Early registration is encouraged!
Who Should Attend
This program has been designed for law enforcement professionals who have contact with the media or are responsible for handling public information assignments. This program is appropriate for executive level personnel, public information personnel, individuals responsible for managing public affairs matters, mid-level managers and supervisors. The program is open to applicants from law enforcement agencies, both in-state and out-of-state.
This training will be pre-approved by the Virginia Department of Criminal Justice Services (DCJS) for Partial In-service Credit. DCJS Partial In-service Credit (PIC) forms will be distributed at the close of the training. Participants must attend a minimum of 4 hours to be eligible to receive credit.
The program fee is $600 and includes lodging for the nights of Tuesday and Wednesday, program tuition, course materials, break services, and hospitality. All lodging is single occupancy. Additional nights of lodging are available for $94.04 per night (including tax).
The program fee without lodging is $450.
The program fee includes lodging for Tuesday and Wednesday nights at the Homewood Suites Hotel in Glen Allen, Virginia. Additional nights of lodging are available for $94.04 per night (including tax). Lodging is single occupancy and arrangements are made by the Virginia Police Chiefs Foundation. Full buffet breakfast and light dinner are included with lodging. If special accommodations are needed, please send an email to email@example.com
If cancellation is received before the registration deadline, you will be eligible for a partial refund, but will be assessed an $100 scheduling fee. No refund will be granted for any withdrawal notice received on or after registration deadline. No-shows are not eligible for refunds. Qualified substitutions are gladly accepted with prior approval.
For more information or any questions concerning this program, please contact the Virginia Police Chiefs Foundation office at (804) 285-8227 or email firstname.lastname@example.org
The Virginia Police Chiefs Foundation conducts special seminars and training programs throughout the year on issues of special interest to law enforcement agencies throughout the state of Virginia. These programs vary from year to year, but are topical in nature and are designed to address current issues of concern to law enforcement.
To meet the training needs of law enforcement agencies throughout the Commonwealth, the Virginia Police Chiefs Foundation will design specific programs as requested and will conduct these programs in your area. If you are interested in having the Virginia Police Chiefs Foundation conduct a program to address a specific issue or area of concern, please contact Stephanie Diaz by email at email@example.com
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The Virginia Police Chiefs Foundation does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs or activities, including education policies, admissions policies, scholarships, and other programs. The following position has been designated to handle inquiries regarding the Foundation's non-discrimination policies:
Chairman of the Board
Virginia Police Chiefs Foundation
1606 Santa Rosa Rd., Ste. 134
Henrico, Virginia 23229
For further information on federal non-discrimination regulations, contact the Office for Civil Rights at firstname.lastname@example.org or call (800) 421-3481.
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